8 years ago
Tuesday, September 10, 2013
First of its kind : Apple unveils two new iPhones
For the first time ever, Apple unveiled two brand new iPhones today, a traditional upgrade of its iPhone 5 as well as a very basic, cheaper version.
Apple CEO Tim Cook says the iPhone 5S and iPhone 5C are a reaction to a dynamic smartphone market.
"Business has become so large that this year we are going to replace the iPhone 5 and we're going to replace it with not one, but two new latest designs," Cook said. "This allows us to serve even more customers."
The iPhone 5C was the first phone demoed at Tuesday's event at Apple's Cupertino, California, headquarters.
"It has an incredible all new design, one that's more fun, more colorful than any iPhone we've made yet," said Phil Schiller, Apple's senior vice president for marketing." In a video, Apple design guru Jonny Ive described the 5C as "beautifully, unapologetically plastic."
The phone is going to be sold as little as $99, for a 16GB version, and $199 for one with 32GB of storage (each with a two-year mobile contract).
In a departure, Apple will also be making its very own cases for the 5C, selling in a variety of colors for $29.
Early in the event, details on the 5S had not yet been discussed.
Cook also announced the latest version of Apple's mobile operating system, iOS 7, will be released to the public on September 18.
It will contain over 200 new features, according to Apple, including the ability to switch voice-activated digital assistant Siri to a male voice.
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