8 years ago
Thursday, February 14, 2013
FROM HERO TO ZERO
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| Charges: Oscar Pistorius is pictured with his girlfriend Reeva Steenkamp. Miss Steenkamp was shot dead at Mr Pistorius' home in Pretoria today |
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| Taken down: Adverts for television coverage of the Oscars featuring Oscar Pistorius were seen being pulled down in Johannesburg today |
A Nike advert featuring Oscar Pistorius and describing him as like a 'bullet in the chamber' has been removed from the sprinter's website today hours after he was charged with shooting dead his model girlfriend.
A banner of the advert, thought to have been made in 2011, was visible on Oscar Pistorius's website earlier today but has since been taken down.
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| Removed: Workmen move quickly to replace the roadside posters in the South Africa city |
Alongside a time lapse picture of Paralympic gold medalist Pistorius springing from the starting blocks reads the caption: 'I am the bullet in the chamber.'
It was removed just hours after he was charged with shooting dead Reeva Steenkamp at his Pretoria home.
The 30-year-old model was shot four times in the head, chest and arm.
Nike today extended its 'sympathy and condolences to all families concerned' today but refused to comment further as the matter is now a police issue.
Pistorius has long been the poster boy of disabled sport, never more so than since he made headlines around the globe competing at the Olympics and Paralympics in London last summer.
But with the champion sprinter making headlines of a different nature after he allegedly shot dead Reeva Steenkamp, 30, at his home in Pretoria, his star already appears to have fallen.
A television station has already also pulled an advertising campaign featuring Pistorius following his arrest.
The South African station M-Net said it is no longer using the adverts that were to promote its coverage of the Oscars on February 23.
Billboards featuring Pistorius in a suit with the slogan 'Every night is 'Oscar' night this February' were pictured being removed in Johannesburg today.
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